Event to feature Lil Jon, Rob “Gronk” Gronkowski,
Waka Flocka Flame, SiLLY, SoaR Gaming, Donovan Carter,
Slim Jxmmi, Michele Morrow, DJ Babey Drew, Harrison Bader,
DJ Infamous, Lea Salonga, Sam Seum, Ghost Gaming and More
All Proceeds to Support Americares and Boys & Girls Clubs of America Initiatives Related to Covid-19 Relief
Partners Include United in Gaming, Skillshot Media, Uspech Marketing,
Film Quality Services, Subnation, Visual Weaponry, Softgiving, KontrolFreek, Mojichat and Lunchbox.gg
ATLANTA –– Additional talent has been announced for the upcoming COV-AID™ event, a massive, multi-platform, one-day online charity event on Giving Tuesday, May 5, 2020, at 1pm EDT / 10am PDT. The event will feature more than 10 hours of content showcasing popular gamers, athletes, artists and other personalities streamed across top social game-streaming platforms including Twitch, YouTube, Mixer, Twitter and Facebook. All proceeds will be donated to Americares and Boys & Girls Clubs of America to help the fight against COVID-19, and to support front-line medical professionals, first responders, and families most directly affected by COVID-19.
The event will feature a mix of interactive, live-streamed competitions and performances, plus pre-recorded content from entertainers, athletes, and other personalities. Talent will include Grammy Award-winning artist Lil Jon; Super Bowl champion Rob “Gronk” Gronkowski; Rapper Waka Flocka Flame; Call of Duty champion SiLLY; esports organization SoaR Gaming; actor Donavan Carter (HBO “Ballers”); Rapper Slim Jxmmi; television presenter, actress, writer, video game journalist and producer Michele Morrow; Grammy Award-winning producer DJ Babey Drew; MLB players including former St. Louis Cardinals outfielder Harrison Bader; Grammy Award-winning record producer DJ Infamous; Tony Award-winning actress and singer Lea Salonga; streamer Sam Seum; and esports organization Ghost Gaming. Additional talent will be announced.
“This is such an extraordinarily challenging time for people all over the world — I am grateful to my partners for coming together so we can help make a difference for these beneficiaries,” said United in Gaming Co-Founder Andrew Smoltz. “This is meant to be a fun event for everyone to enjoy. I know that I, personally, can’t wait to see some of the talent-driven gaming challenges come to life for this great cause.”
Skillshot CEO Todd Harris added: "Everyone is at home. Everyone. Some people are feeling isolated and we figured this was a great moment for digital-native talent to step up and take the lead in bringing people together, albeit remotely, to enjoy each other's company while also addressing the urgent challenges we all face.”
“We're especially thankful for our amazing talent, all of whom are all donating their time to participate in this event,” added Uspech Marketing Consultants Founder Jennifer Erdman. “No one involved in COV-AID is taking any fee or percentage, which allows us to ensure every penny raised goes directly to these two essential organizations at this critical time."
“Americares is heartened to see such an outpouring of support to help health workers on the front lines of the pandemic,” said Americares President and CEO Christine Squires. “With support from COV-AID, we can provide even more masks, gloves, gowns and essential training to protect our health care heroes.”
“For 160 years, Boys & Girls Clubs have navigated times of tragedy and crisis to provide safe places for kids and teens. Today, we are committed more than ever, to ensure Club staff, members, families and communities have the resources and support they need to navigate these uncertain times,” said Boys & Girls Clubs of America President and CEO Jim Clark. “Thank you to COV-AID and its partners for helping support our work during this critical time.”
For more information, or to make a donation, please visit cov-aid.org.
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HOW TO WATCH
COV-AID will be live-streamed on May 5 at 1pm EDT on platforms including:
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COV-AID is an egoless alliance of talent, distribution and nonprofit partners coming together to fight COVID-19. Event organizers and logistical partners will earn no revenue from COV-AID. All proceeds will support the event’s nonprofit beneficiaries and their work.
Americares is providing desperately-needed personal protective equipment (PPE), training and emotional support to ensure health workers on the front lines of the pandemic can continue their lifesaving and life-changing work.
ABOUT BOYS & GIRLS CLUBS OF AMERICA
Boys & Girls Clubs of America is committed to remaining open to support the children and families of front-line medical professionals and essential workers while also providing meals and virtual learning at thousands of Clubs around the country.
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COV-AID was created, and is being produced by, a consortium of media and technology firms with close ties to the gaming and esports community, including: United in Gaming, Skillshot Media, Uspech Marketing, Film Quality Services, Subnation, Visual Weaponry, Softgiving, KontrolFreek, Mojichat and Lunchbox.gg
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COV-AID media contact:
Melissa Sanders, Tadpole Communications
404.909.6726 | firstname.lastname@example.org
Americares media contact:
516.607.1180 | DPorstner@americares.org
Boys & Girls Clubs of America contact:
404.285.2326 | akeyes@BGCA.org
Copyright © 2020 United In Gaming, Inc. - All Rights Reserved.